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Privacy Statement

M2 Business Media, LLC values your privacy and is dedicated to protecting your personal information. Our privacy statement is a summary of our privacy policy.

M2 Business Media may log IP addresses (a unique number assigned to every computer on the Internet) in order to improve security, analyze trends and administer our offers. We track your movement within the site, the pages from which you were referred, access times and browser types. We use this information in aggregate and do not link it to you personally. We take reasonable measures to protect all the personal information you provide at all times. We do not rent, sell or lease your personal information, and you may opt-out of the use of your information for marketing at any time. You also have the opportunity to correct or change the information you have provided to us.

M2 Business Media is committed to provide you with:

Notice

  • What personally identifiable information we collect
  • How the information is used
  • With whom the information may be shared

Consent

What choices you have regarding collection, use and distribution of the information

Security

Procedures we use to protect against the loss, misuse or alteration of the information

Access

How you can correct any inaccuracies in the information we have collected from you

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Privacy Policy

Last Updated: 06/26/2020

This privacy policy discloses the privacy practices for M2 Business Media, LLC ("we" "us" or "our") for the information collected by MercuryMagazines.com on its websites and other hosted sites. Sites that link to or from our site, services, products and other functionality available on the Site but hosted by a third-party, and sites hosted by our various partners, are not covered by this policy. We encourage you to read the privacy policies of every site that you visit.

A Special Note About Children

Persons under the age of 16 are not eligible for any offers presented by M2 Business Media. Our site is not intended for or directed to children under the age of 16. If you are aware of an instance in which a child under the age of 16 has provided personal information to us, please let us know (through the below contact information), so that we may promptly delete such information or take other appropriate action.

Registration

We request information from you on our subscription and order forms. This registration information, which includes demographic information, is used by us for order fulfillment, customer service and to understand your areas of interest and offer you related products and services. We act as an agent to collect data for some of our partners that deliver products or services that consumers order. For example, when ordering a subscription, users are required to provide certain personal data such as name, title, company, address, telephone, email and various industry questions specific to the demographic interests. This information is then provided to our partner or their agent for fulfillment and cross-marketing. We will endeavor to notify you wherever we are collecting information that may be shared with these third-party partners, unless otherwise clear to you.

Tracking Technology

If you have been offered our products and/or services through one of our marketing partners or affiliates (see "Use of Information" section below), the information you enter through their site may be seen or inadvertently shared with that partner or affiliate. We may also share some of your information with them to track conversion rates and award points, where applicable. To do so, we may use a technology called clear GIFs, which automatically and securely transfers the information you enter.

Log Files

We log IP addresses (a unique number assigned to every computer on the Internet) in order to improve security, analyze trends and administer our offers. We may track your movement within the site, the pages from which you were referred, access times and browser types. We (or a third-party platform we work with) also may place cookies (discussed below) on your web browser, and assign a unique identifier (a "UID") to those cookies. These UIDs may be used, for instance, to customize content or marketing to you.

Cookies

Our site, like most other Web sites, uses cookies when you visit our site. Cookies are small bits of data that remain on your computer hard drive that allow us to make your visit to our site more enjoyable and provide you with a more personalized experience. Cookies are used for various purposes, such as remembering information that you have already entered, for instance your password and preferences, so that you will not have to re-enter them every time you visit and keeping information previously provided for certain services available on the site. They also tell us general information about how users visit our site, such as which pages they've visited and what services they use, so we can further customize the information we provide. This will make our site more valuable to you, since the information provided will be tailored to your tastes. However, please note that despite such setting, our site does not respond to such requests and will continue to use cookies for tracking purposes even if you have set your browser to not allow them. You can also manually delete all cookie files from your computer whenever you choose. We use cookies only for your convenience and to enhance your visit to our site.

You can view Google's uses of information here: https://policies.google.com/technologies/partner-sites.

We may also use (or contract with third party platforms that use) cookies for ad targeting purposes - such as to target ads to you (often through the use of a UID) when you are on one of our websites or another website. If you wish to opt out of these cookies, please go to the Section titled "Interest-Based Advertising and Your Marketing and Advertising Choices"

Combination of Information

We may combine any of the information that we collect about you, such as your registration information and a UID. Sometimes, the third parties we work with will also combine information they collect about you - for instance, by connecting a UID they have used to identify your browser to information about your browser activity on other web pages. (To opt out of this information being used for ad targeting purposes, please see the section titled "Interest-Based Advertising and Your Marketing and Advertising Choices" below). We refer to all of the information that we describe and collect in this Privacy Policy as your "information".

Use of Information

We use the information we collect from you in the following ways:

  • Contractual Relationships

    We provide the information you provided or that we've collected to, and make it available to, our third-party service vendors and third parties with whom we have contractual relationships for the purpose of servicing or processing of your magazine and other publication subscriptions and orders. These vendors provide various services on our behalf such as customer service, tech support, marketing and advertising support, data enhancement, security support and web hosting.
  • Publishers

    We do not directly publish, fulfill or distribute the publications offered on our site. When you request a magazine, we necessarily have to forward your contact and address information (and sometimes, other information we've collected from or about you) to the applicable magazine publisher to determine your eligibility for fulfillment. The magazine publishers for the titles you have chosen to receive may use the information you provided to present you with other opportunities in accordance with their own privacy policies. When requesting a magazine, we encourage you to read the privacy statement of the publisher for that magazine.
  • Retailers/Special Offers

    When you choose to accept a special offer, we forward your contact information (and sometimes, other information we have collected from you) to the applicable retailer and/or sponsor for fulfillment. The retailers and/or sponsors for the offers you have chosen to receive may use the information you provided to present you with other opportunities in accordance with their own privacy policies.  
  • Third Party Marketing Affiliates

    If you accept one of our offers by linking through one of our partners or affiliates' operated sites, your information also may be shared directly or indirectly by you with the partner or affiliate which originated the link to our site. These partners and affiliates may use the information you provided to present you with other opportunities in accordance with their own privacy policies. We are not responsible for the privacy policies of our partners and affiliates.
  • Exceptional Circumstances

    Please note that if M2 Business Media or any of our lines of business is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, the relevant customer database of M2 Business Media could, in whole or in part, be sold as part of that transaction. We also may have to release personally identifying information when it is necessary to comply with judicial or other government subpoenas, warrants or orders.

    We also use (and share) information for interest-based advertising purposes, as more fully described below.

Interest-Based Advertising and Your Marketing and Advertising Choices

a. Interest Based Advertising. We work with third-party platforms to help serve advertising, which may be through display, email, direct mail, or other methods. These third-party platforms use technologies like cookies and GIFs that we describe above. These platforms may use these technologies to (i) inform, optimize, and serve ads based on past visits to our sites and other sites (or based on other information these third-parties have collected about you from other sources), (ii) serve our ads on other sites, (iii) report how our advertising performs (for instance, whether advertising impressions may be related to visits to our Site other transactions or activities), or (iv) analyze website visits or ad campaigns in other ways. This type of advertising - i.e., using activity collected over time and across sites to serve more relevant ads - is often called "interest- based advertising."

Similarly, when we work with these ad platforms, we or they may place cookies (or similar technologies) that have been associated with de-identified (such as through "hashing" de-identification formulas) demographic or other data linked to or derived from data you voluntarily have submitted to us (e.g., your email address) and that we may share with a service provider to trigger or suppress an ad. Through these and other identifiers (which are de-identified but may have been derived from your contact information), service providers we work with may target, measure, or analyze advertising to you on a variety of other platforms (for our products or other products), such as through direct mail, email, or "connected" television channels, as well as social media platforms.

Further, we may work with data providers who collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive interest-based ads or content through web, mobile or other media channels. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, that we may share with a data provider solely in hashed, non-human readable form. To opt-out of these data provider cookies, please visit http://www.aboutads.info/choices or http://www.networkadvertising/choices.

b. Your Choices: Opting Out of Interest-Based Advertising. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer or mobile browser to deliver interest-based advertising, you may visit the Network Advertising Initiative's Consumer Opt-Out Link and/or the Digital Advertising Alliance's Consumer Opt-Out Link and on those sites, you may opt-out of receiving tailored advertising from companies that help serve those ads. Opting out in this way won't prevent you from receiving ads - it will only (in many cases) make those ads less relevant, because they won't be tailored to your interests. Also note that the above opt-outs are cookie-based, so if you delete your cookies (or change your browser), you'll need to opt out again. We do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

Links

Subscription offers may contain links to other sites. Please be aware that M2 Business Media is not responsible for the privacy practices of such other sites. We encourage you to read the privacy statements of each web site that collects personally identifiable information. This privacy statement applies solely to information collected by M2 Business Media.

Security

M2 Business Media takes measures to protect the personal information you enter by using Secure Socket Layer (SSL) encryption, which is recognized as an industry standard in encryption technology, whenever you enter personal information. There may be several publication qualification forms that are linked directly on our partner's site. Although we strongly encourage our partners to employ similar security measures, we cannot and will not be responsible for the privacy practices of these other parties and their sites. This privacy statement applies solely to information collected by this site.

Special Offers and Choice/Opt-Out

After you complete our subscription forms, your answers and contact information are necessarily sent to the publisher of the magazines you requested so they can determine your eligibility and fulfill your subscriptions. These publishers may also contact you with special offers. From time to time, we may present you with specially selected offers from M2 Business Media or one of our partners with whom we contract. Out of respect for your privacy, you can forfeit any of these opportunities by clicking here to remove yourself from receiving future offers.

Site and Service Updates

We communicate with you to provide requested services and on issues relating to your subscriptions. We also send site and subscription service updates. You are not able to unsubscribe from these important announcements, which contain important information about your subscriptions and M2 Business Media.

Correcting/Updating Personal Information

If you want to change any personal information you previously provided to us (such as your address) you can do so by emailing us at: service@mercury-magazines.com .

Notification of Changes

We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will be available at https://www.mercurymagazines.com. If we make a change to this policy by continuing to access or use this site after those changes become effective, you agree to be bound by the revised Privacy Policy.

California Residents

As described above, M2 Business Media collects information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household ("personal information"). M2 Business Media may use, share, or disclose these categories of personal information for one or more of the indicated business or commercial purposes.

Categories Description Purpose(s)

Identifiers

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, and email address.

To fulfill or meet the reason you provided the information, such as responding to your inquiry, processing your transaction/order, and fulfilling your magazine order and subscription.

To maintain, customize, and secure your account, purchases, transactions, and payments.

To provide you with support, respond to your inquiries, and enter you into our offered sweepstakes and promotions.

To personalize and enhance your customer experience and to deliver content and product and service offerings relevant to your interests and qualifications (including targeted offers and ads through our Website, third-party sites, and via email or mail)

To help maintain the safety, security, and integrity of our Website, products and services, and properties.

To fulfill our legal obligations, contractual obligations with other businesses and service providers, and to develop our Website, products, and services.

To evaluate or conduct any sale or transfer of some or all of our assets, in which personal information held by the company about users is among the assets transferred.

To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

As otherwise described above.

Categories listed in the California Customer Records statute

A name, address, and telephone number, age, gender, credit card number, debit card number, or any other financial information.

Commercial information

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Internet or similar network activity

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

Professional or employment-related information

Current or past job history or performance evaluations, household income, personal income.

Other Inferences

Information drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.


In the preceding 12 months, M2 Business Media has shared, by way of redirected links and pop-up windows, limited consumer personal information in the form of unique identifiers and qualities to third party partners who offer their own subscription and publication products. M2 Business Media's affiliates may also use your information to promote related products and services, and M2 Business Media may in the future sell your information to its third-party partners. However, we do not sell the personal information of consumers we actually know are less than 16 years of age without affirmative authorization.

Right to Opt-Out of the Sale of Personal Information

You have the right, at any time, to direct M2 Business Media not to sell your personal information by visiting our online portal Contact Us or call 877-202-9589. In order to submit your request, you must log in to your account, or if you do not have an account, by matching data points provided by you with data points already maintained by M2 Business Media that we have determined to be reliable, including, but not limited to, your name, phone number, email address, or mailing address. You may use an authorized agent to submit a request to opt-out of the sale of personal information on your behalf if you provide the authorized agent written permission to do so.

M2 Business Media has also disclosed consumer personal information to service providers and other third parties for a business purpose. In particular, M2 Business Media has disclosed the above identified categories of consumer personal information, which have been obtained directly or indirectly from you, third parties such as our marketing affiliates, service providers, data resellers and others, to service providers and magazine publishers. Examples include email, cloud, and e-commerce software providers, merchant processors, fulfillment houses, affiliate marketers who market our products and services on our behalf, award, rebate and point processors with whom we contract, and other third-party service providers.

Right to Know About Personal Information Collected, Disclosed, or Sold

You have the right to request that M2 Business Media disclose to you: (1) the categories of your personal information collected; (2) the categories of sources from which your personal information was collected; (3) the categories of your personal information that were sold or disclosed for a business purpose, if any; (4) the business or commercial purpose for collecting and/or selling your personal information; and (5) the categories of third parties with whom we share your personal information. You also have the right to request to receive the specific pieces of your personal information collected by M2 Business Media to the extent such information is maintained by, and available to, M2 Business Media.

To submit a request, please go to Contact Us or call 877-202-9589. In order to verify you are the person about whom we collected personal information, you must verify your identity by matching at least two pieces of Personal Information provided by you during your interactions with us or purchase transaction with Personal Information maintained by our service providers or us, that we have determined to be reliable. However, if your request involves receiving specific pieces of Personal Information (rather than categories of Personal Information), we must first verify your identity by matching at least three pieces of Personal Information provided by you with Personal Information maintained by us. Additionally, if the information is sensitive, you must provide a signed declaration under penalty of perjury that you are the consumer whose Personal Information is the subject of the request.

We cannot respond to your request to provide any personal information if we cannot verify your identity using the information provided.

Right to Request Deletion of Personal Information

You have the right to request that M2 Business Media delete personal information that we collected from you and retained, subject to certain exceptions.

To submit a request, please go to Contact Us or call 877-202-9589.

In order to process your request, you must first verify you are the person about whom we collected personal information. If your request relates to non-sensitive information, we can verify your identity by matching at least two data points provided by you with two data points already maintained by us third parties with whom we contract to provide services to you. Once we receive and confirm your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

If your request involves sensitive personal information, we must first verify your identity by matching at least three pieces of Personal Information provided by you with Personal Information maintained by us that we have determined to be reliable. Additionally, you must provide a signed declaration under penalty of perjury that you are the consumer whose Personal Information is the subject of the request.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

Right to Non-Discrimination for the Exercise of Privacy Rights

We will not discriminate against you for exercising any of your CCPA rights. This means that, unless permitted by the CCPA, your exercise of these rights will not result in M2 Business Media: (1) denying you goods or services; (2) charging you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; (3) providing you a different level or quality of goods or services; or (4) suggesting that you may receive a different price or rate for goods or services or a different level or quality of goods or services. However, please note that we cannot process orders and deliver services if we have to delete, or we cannot collect, certain of your information.

Designating an Authorized Agent

You may use an authorized agent to submit a request to know or request to delete on your behalf if you provide the authorized agent written permission to do so.

He or she must provide their name, email address, phone number, and written permission from you that includes your contact information. We will contact you using the information provided and verify your identity directly with us. We cannot respond to your request to provide additional disclosures or delete any personal information if we cannot verify your identity and the authorized agent's authority to make the request on your behalf. Written permission is not required if the agent provides proof of power of attorney pursuant to Probate Code sections 4000 to 4465, or you are submitting the request on behalf of your minor child.

Other California Privacy Rights

California's "Shine the Light" law (Civil Code Section 1798.83) permits users of our online services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email Contact Us or call 877-202-9589.

Effective Date

This privacy notice was last updated on 06/26/2020. M2 Business Media reserves the right to amend this privacy notice at its discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on our website and update the notice's effective date.

Information Collection and Use

M2 Business Media is the owner of the information collected on this site, except information collected through third party application interfaces that we host on our site. If you have any questions about this privacy policy, please contact the M2 Business Media Privacy Department by emailing us at: privacy@mercury-magazines.com

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